Recommended Summer Reading
Posted on Thursday, July 7, 2011
Looking for some informative summer reading? The team at the Investor Advisory Service has come up with some recommended reading to help you become a more savvy investor.
First up on their list is Good to Great: Why Some Companies Make the Leap... and Others Don't, by Jim Collins. This is a followup to his previous book, Built to Last: Successful Habits of Visionary Companies, which asked -- and then answered -- the question "What makes the truly exceptional companies different from other companies?" Collins discovered the timeless qualities that consistently distinguish outstanding companies from their mediocre peers.
Good to Great is even more compelling that Built to Last as it shows how companies made changes that led to enduring improvement. In the book, Collins and his team of researchers sorted through 1,435 companies, looking for those that made substantial improvements in their performance over time. In the process, they discovered common traits that challenged conventional notions of corporate success, and determined that making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy.
Read Good to Great and you can gain a better understanding of techniques that can help investors spotlight changes that could lead to significantly better future investment results in your own portfolio.